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Leveraging Product Claims to Build a Successful Brand Strategy

Leveraging Product Claims to Build a Successful Brand Strategy

By KATHARINA BAGUL

Today’s consumers can choose from a wide variety of product offers. Product advertising, social media and a network of friends and family feed into the type of products consumers want to purchase and the product attributes to watch out for. Some consumers end up feeling overwhelmed with the information available and seek specific product claims to address their actual needs.

For brands to succeed and achieve growth, fast-moving consumer goods (FMCG) manufacturers must understand consumer needs and preferences. Therefore, companies need to be informed on which claims are trending in the respective industry or category they are operating in so that they can position their products successfully in the market.

The e-commerce channel has seen............................................................................................................................................

The article is property of Euromonitor International, a market research provider, and can be read in full at: https://go.euromonitor.com/wp-thank-you-200707.html?aliId=eyJpIjoibEFhVjZSdVRGWXloRFRcLzUiLCJ0IjoiS1RxUGFjc0FVcnZhUE83NWxVemgzUT09In0%253D

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EUROMONITOR INTERNATIONAL