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8 Types of Consumers for Targeted Marketing

Use these insights to refine your marketing, product development and retail strategies

Demographics provide a starting point for your consumer segmentation, but you shouldn’t stop there.

Learn how to solve business challenges with actionable insights from Euromonitor

Continental Expects Higher Earnings in 2023 Supported by Sustained Market Recovery

Despite the challenging macroeconomic environment, Continental achieved its adjusted sales…

Top 10 Global Consumer Trends 2023

Here are the biggest trends of the year

Studiu EY: Conditiile volatile accelereaza piata mondiala a energiei regenerabile

Acordurile de achizitie de energie ale companiilor raman solide, in pofida preturilor…

ERNST & YOUNG…
Understanding the Path to Purchase: 2022 Global Consumer Types

Author: Lisa Holmes, Head of Practice – Consumer Insights Euromonitor International

2022, the year when resilience meets agility

Authors: Constantin Magdalina, Emerging Trends & Technologies Expert, Valoria; Dumitru…

Six Actions Retailers Can Take to Remake the Future Store

By Michelle Evans, Senior Head of Digital Consumer Research, Euromonitor International

Experiential Snacking. Elevating the Sensory Experience

This white paper provides an overview of experiential snacking in 2020 and beyond, exploring…

Understanding the Path to Purchase 2021. Global Consumer Types

By Amrutha Shridhar - Senior Research Consultant

Experiential Snacking: Innovating with Texture, Format, and Flavour

Natural and colourful ingredients, rise in e-commerce sales and do it yourself food kits…