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Understanding the Path to Purchase: 2022 Global Consumer Types

Understanding the Path to Purchase: 2022 Global Consumer Types

Author: Lisa Holmes, Head of Practice – Consumer Insights Euromonitor International

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You can’t rely on basic demographics alone to accurately target shoppers. Brands need to match buying behaviour with lifestyle choices to build compelling campaigns today.

Our report takes segmentation a step further. We define eight types of consumers based on their traits, values and priorities.

The goal: equip you with practical insights to reach the right audience.

Download now to:

- Customise buying journeys to increase conversions

- Identify distinct characteristics of each type to tailor marketing strategies

- Strengthen relationships with new and existing customers

- Get a step-by-step guide on how to apply these eight profiles to your business

The article is property of Euromonitor International, a market research provider, and you can find it here.

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EUROMONITOR INTERNATIONAL