Consumer lifestyles drastically changed as a result of COVID-19. We witnessed an increase in trends like the growth of e-commerce channels, a higher focus on the online world overall, rising health concerns and increasing product development designed to address consumer demands in their homes; while at the same time seeing a slowdown for market trends such as on-the-go consumption and impulse purchases. Both shifts are reshaping the future of snacks.
This white paper provides an overview of experiential snacking in 2020 and beyond, exploring challenges arising from the COVID-19 pandemic and its impact on the most popular and important distribution channels in the sector. Our analysis helps industry players assess the main threats brought by the latest socio-economic developments and identify key opportunities to consider for long term success in the experiential side of the snacks sector
The article is property of Euromonitor International, a market research provider, and you can find it here.