Authors: Gina Westbrook, Director of Consumer Trends and Alison Angus, Head of Lifestyles…
Businesses need to evolve as quickly as consumer behaviour is changing
However, the next billion consumers are not a monolithic cohort, as they vary hugely…
By Michelle Evans
As a result of the pandemic, consumer online habits increased in both emerging and…
By LISA HOLMES
By Irina Barbalova, Global Lead Health and Beauty and Matthew Oster, Global Head Consumer…
This baseline forecast is assigned a 41.0-51.0% probability at a one-year horizon
Is a consumer who is worried about their future less likely to buy premium…
