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The Digital Consumer Journey. Best Markets for Sustained E-Commerce Growth

The Digital Consumer Journey. Best Markets for Sustained E-Commerce Growth

By Michelle Evans and Greg Curtiss

The Crisis-inspired surge in e-Commerce

Besides shopping more often in already-familiar categories, connected consumers have turned to e-commerce across a broader range of products and services during the pandemic. The percentage of minimal online shoppers, consumers who did not use digital or only used digital to shop for one category, dropped significantly between fielding timeframes. In early 2020, minimal online shoppers and heavy online shoppers were evenly split at the purchase step at 36% and 37%, respectively. By March, there  was nearly a 30-percentage point gap between minimal online shoppers (20%) and heavy online  shoppers (49%).

 

The article is property of Euromonitor International, a market research provider, and can be read in full through the link: https://go.euromonitor.com/white-paper-20-10-29-EcommerceGrowthForecasts.html?utm_campaign=SC_20_10_29_STN_ecommerce-growth-forecasts&utm_medium=Email&utm_source=1_Outbound

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EUROMONITOR INTERNATIONAL