• IWG, a company active in the flexible workspaces market, expands the co-working spaces under the Regus brand by opening the first new franchise space with new franchise partner, Transinvest;
• Through this operation, IWG enters with the first Regus co-working space in a new city, Cluj-Napoca;
• The official opening of the new building in the Transylvanian region will be made at the beginning of next year.
IWG, the largest global operator of flexible and co-working spaces, represented in Romania by the Regus and Spaces brands, opens in a franchise system with partner Transinvest, the first flexible and co-working space in the Transylvanian region, located in Cluj-Napoca.
IWG will open in 2022, the first building under the Regus brand in Cluj-Napoca. The operation is part of a process that allows Romanian franchise operators to enter the flex-space industry, taking shape in a very successful and fully functional project until March next year. The building, already erected, is to be completed by Transivest early next year.
Arpad Szanto, Network Development Director SEE IWG, declared: “The flex space market is one of the most fast-paced and dynamic sectors, with a growth potential of 24% every year. This is highlighted by recent IWG research that showed that 72% of office workers prefer a hybrid model over going back to the office full time with a 10% pay rise. We are pleased to establish the first partnership with a franchise operator to offer the benefits of hybrid work to as many people and companies in Romania as possible.”
The partnership between the two companies comes amid the rising global demand for flexible workspaces. So far this year, two million new users have been added to the IWG network.
Ramona Iacob, Country Manager IWG Romania, declared: “Both globally and in Romania, we are seeing rising demand for hybrid work solutions. By joining forces with like-minded partners such as Transinvest, we will scale up our presence throughout the country. As the benefits of a hybrid model become apparent in Romania, IWG has seen double-digit growth yearly.
In the hybrid model, not only are employees benefitting from an improved work-life balance, but companies can recruit and retain the best talent and benefit from lower costs. The benefits also extend to the environment. By empowering employees to work closer to home, carbon emissions are substantially reduced. The new building in Cluj-Napoca is part of the IWG strategy to create a network of co-working spaces connecting cities in Romania.”
Transinvest, a family business
Transinvest is part of the Tighinean Holding group, a family business operated by the Tighinean brothers. Founded in 1998, the company started trading with the distribution of shoes, which subsequently expanded into a network of multi-brand shoe stores, followed by the development of several franchises in Romania, such as Lego, Ecco, or Pandora.
Victor Tighinean, Transinvest representant, declared: “This partnership gives us the framework to be more than a franchisor, but a partner who has an important role in the success of the IWG business in Romania. For the next few years, we have an ambitious plan to open ten new buildings under the Regus brand in the country’s North-West region, an objective through which we will strengthen Regus’ presence in Romania.”
About Regus Cluj-Napoca
The Regus Center in Cluj-Napoca operates an area of 1,500 m² divided into 3 three floors. It includes a business lounge, a co-working space, individual offices, meetings rooms, a terrace available for events, and an underground parking lot, easily accessible also by people with disabilities. The building is located in the city center of Cluj-Napoca and offers quick access to numerous facilities such as restaurants, cafes, or public transport.
About IWG (International Workplace Group)
IWG is leading the workspace revolution. Our companies help millions of people and their businesses to work more productively. We do so by providing a choice of professional, inspiring, and collaborative workspaces, communities, and services.
Digitalization and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses wish for financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals with unique business goals, people, and aspirations. They want workspaces and communities to match their needs. They want a choice.
Through our companies, we provide that choice and serve the whole world of work: Regus, Spaces, HQ, and Signature. We create personal, financial, and strategic value for businesses of every size, from some of the most exciting companies and well-known organizations on the planet to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.
In Romania, IWG is represented by the Regus and Spaces brands, with the first open space on the local market in 1998. The network in Romania is composed of Regus and Spaces brands, being approximately 26,000 m² of flexible workspaces, nine locations, all located in Bucharest. Currently, the company is booming in Romania and will open ten new spaces under the Regus brand outside the capital.
Join us at www.iwgplc.com