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5 results (tag: gfk romania)

Evolution of Sales of Technical Consumer Goods (TGC) in Romania, in the context of the Covid-19 Crisis, April - June 2020

In the context of the Covid-19 Crisis, the global IT sectors, Office Equipment and…

Top three banks with best reputation - „The bank of Romanians” is client-centered, honest and transparent

ING Bank, Raiffeisen Bank and Banca Transilvania lead among banks that enjoy the best…

Increasing importance of the Internet and new technology in the purchasing process

In Romania, Internet penetration has steadily increased in recent years, reaching 53%…

European financial crisis appears to have  bottomed out

Europe is stuck in recession. However, experts believe that the crisis may have reached…

Romanians’ confidence in 2012, the highest values from the onset of the crisis

2012 brought the largest share of the population confidence from the start of the…

interviews

1 result (tag: gfk romania)

Addressing a rational informed consumer

If I were to describe the consumer in 2 words, and I am referring…

news

10 results (tag: gfk romania)

Three quarters of Romanians renovate their homes themselves

The results of the GfK Romania study on the buying behavior on the washable…

GFK Romania study - The fascination of online advertising

Almost every time we access a web page, also a few online banners instantly…

Quality and tradition make the difference among manufacturer brands

Private labels distinguish by a good quality / price rate

New times, new technologies and new habits

If a few years ago, terms like Cloud storage, Google glasses or electronic wallet…

GfK analyzes the complete modern shopper’s journey online and offline

GfK Romania launches PurchaseJourney.dx, an innovative methodology that analyzes in premiere…

Companies

1 result (tag: gfk romania)

GFK ROMANIA-INSTITUT DE CERCETARE DE PIATA SRL

- Opinion pool, in-depth interviews, focus group; - Advertising and communication research, brand performance;…