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Horvath: 75% of world trade is done through indirect sales channels, but only a third of companies capitalize them adequately

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Horvath: 75% of world trade is done through indirect sales channels, but only a third of companies capitalize them adequately

HORVATH ROMANIA

CHANNEL ADVISORS

29 Apr 2024

At least 75% of world trade takes place through indirect sales channels (through partner networks) and 80% of executives consider them important for businesses

The companies understand the importance of this type of sales channels, but they consider that they do not have enough data and tools to manage this relationship, they do not offer all the necessary support to their partners, nor do they monitor their activity at the desired level.

For more information, please see the Romanian version of the article, here.

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HORVATH ROMANIA

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CHANNEL ADVISORS

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Tags : world trade , indirect sales channels , partner networks , business

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