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GFK Romania study - The fascination of online advertising

GFK ROMANIA - INSTITUT DE CERCETARE DE PIATA SRL

21 Jan 2014

Almost every time we access a web page, also a few online banners instantly appear on the screen. Pleasant or annoying, that inform, entertain or influence, online ads certainly have a quality: they do not leave us indifferent.

In order to better understand the Romanians' opinion on Internet advertising, GfK Romania has conducted a study - how else but online.

The conclusions highlight the great impact that virtual advertising has on us. The vast majority, more precisely 8 of 10 Romanians with Internet access, note these ads, even if they don't click on them. Moreover, 28% of respondents say that although they do not open them, are influenced by the message conveyed by them.