Secom® extends its portfolio with a new category of products, bringing to Romania the premium TEALIA® tea brand

Secom® extends its portfolio with a new category of products, bringing to Romania the premium TEALIA® tea brand

Secom®, leader in integrating medicine solutions, complements its natural dietary and natural cosmetics portfolio with a new category of products: TEALIA® premium tea ingredients.

Secom® sells 17 tea assortments TEALIA®: 2 varieties of black tea, 5 kinds of green tea, 8 types of herbal teas and 2 desert teas this month, exclusively for the local market, to meet various needs and tastes of tea consumers in Romania. TEALIA® products will be available in Secom® stores at www.secom.ro, in pharmacies and partner stores.

TEALIA® is a representative brand for the tea industry in Sri Lanka. The products are distinguished by superior quality, influenced by both the ingredients used, the Pure Ceylon tea cultures coming from Sri Lanka's restricted and controlled agro-climatic areas, and the traditional production process that preserves the tea leaf properties, providing an authentic consumer experience and a richer aroma.

Ceylon tea (Sri Lanka) enjoys a special reputation, being considered the "cleanest tea" as it does not contain pesticides and no chemicals that can affect the environment and the ozone layer.

In addition, TEALIA® Tea brands are certified by the Rainforest Alliance, UTZ and Ozone Friendly, certifications that confirm compliance with the highest environmental standards.  Tealia® green and black tea also benefits from the distinction of Ceylon Tea - Symbol of Quality, awarded by the Sri Lanka Tea Board. Environmental concerns are also reflected in the biodegradable packaging of TEALIA® products that respect biodiversity, thus contributing to the sustainability of the tea industry worldwide.

"Diversifying the Secom® portfolio with a new category of products in the health & wellness area is a strategic decision that sustains our credo to improve the quality of people's lives. Premium Tealia® Tea, with superior ingredients and health benefits, integrates seamlessly into the Secom® portfolio of natural products that can meet the diverse needs of the Romanians and support a healthy lifestyle, "said Lucia Costea, Managing Partner Secom ®.

At present, Secom® portfolio includes over 400 premium natural ingredients with high quality ingredients in three categories: food supplements, teas and natural cosmetics of the latest generation.