Optimizing the conversion rate is essential in online business success

Ivan Imhoff, the founder of marketing agency House of Kaizen in London, will be a speaker at TeCOMM eCommerce Conference & Expo, a conference that reunits over 300 online stores owners and eCommerce professionals between 25 and 26 October at Grand Hotel Italia in Cluj-Napoca.

With over 16 years of online marketing experience, mostly in customer acquisition, CRO and strategy, Ivan will sustain a presentation called „Dynamic Content Personalization”, which will include conversion strategies above the clasic method A/B testing and it will show the results that you can get by creating a personalized story for each user. 


For more information, please see the Romanian version of the article, here.