In 2010, GfK already started on several research projects in the Moldovian market for clients in the telecom, financial and FMCG sectors. From the outset, GfK Romania established a solid partnership with Civis Moldova (http://civis.md/en/), its local field services provider.
The ESOMAR member Civis has 15 years’ market research experience and has full PAPI, CAPI and CATI capabilities. It conducts nationally representative studies on big samples, which are subject to very strict quality controls.
Andi Dumitrescu, general manager GfK Romania: "We decided to extend our activity in Moldova first of all because of our cultural affinities, but also because of the business opportunities. Many major multinational companies already develop their business in Moldova and they need a reliable research partner to deliver them quality data and best consultancy. After 20 years on the Romanian market during which we built successful partnerships with our clients, we consider us to have the experience to share our knowledge with Moldavian clients. This launch leverages our position as one of the best research partners in our region.”
GfK Romania also announces the launch of the second wave of FMDS (Financial Markets Data System) multi-client study in Moldova, a benchmark for the banking system. The results will be ready In February 2013.
Present in the local market since 1992, GfK Romania is the number 1 market research company, with sales of almost €11 million in 2011. GfK Romania offers research consulting services in all major consumer, pharmaceutical, media and service sectors.
