FREE NOW empowers sustainable travel during the European Mobility Week

FREE NOW empowers sustainable travel during the European Mobility Week

1,000 free rides for passengers who leave their car at home and use the app between September 16th and 22nd and 1,000 trees planted on their behalf for sustainability

FREE NOW, Europe's leading provider of multimodal mobility services, is joining the European Mobility Week, which takes place across Europe between 16 and 22 September, and encourages passengers to travel sustainably using the ridesharing and taxi app, contributing to less traffic and spending less time seeking a parking spot, thus contributing to more space for pedestrians. FREE NOW offers 1,000 free rides to passengers who choose to leave their personal car at home during the European Mobility Week in favor of the mobility alternatives offered by FREE NOW and plants a tree for each of them, in partnership with the Plantam fapte bune in Romania initiative, for a more sustainable and greener environment.

Passengers choosing FREE NOW during the European Mobility Week can be among the 1,000 riding for free and having a tree planted in their name. Half of the rides will be donated for passengers riding on September 22nd, the official European "Car-Free Day", a day when people across the continent are urged to become more environmentally aware and take a small action that can help fight climate degradation. FREE NOW users can take part in this action and benefit from a free ride and a tree planted in their name by using the app, where they will find a specific promotional code to use between September 16th and 22nd.

FREE NOW has decided to join the Plantam fapte bune in Romania planting initiative. Through afforestation, Plantam fapte bune in Romania contributes to improving air quality, as well as reducing the risk of landslides and preventing erosion.

At FREE NOW, we have made it our mission to encourage mobility alternatives that allow passengers to move around freely, safely, and without the hassle of finding a parking space in crowded cities. More than that, we want to raise awareness on the impact that using private cars has on the environment. With this initiative, we are hoping people will turn to ridesharing more often, thus reducing the pollution levels in the cities. We are inviting our users to use the free rides between 16 and 22 September, and we are happy to partner with Plantam fapte bune in Romania for turning these rides into oxygen sources”, said Lennart Zipfel, Country Manager FREE NOW Romania.

Sustainability is one of the main CSR pillars for FREE NOW across all countries where it operates, as transport represents almost a quarter of Europe's greenhouse gas emissions and is the main cause of air pollution in cities, according to a European Commission report. Urban mobility is constantly changing, as pollution levels in cities rise, time spent in traffic is increasing and people are the ones suffering the effects. With this in mind, FREE NOW is encouraging people to find alternatives to their private car for moving around the city and providing a solution to raise awareness of sustainable transport alternatives.

Earlier this year, FREE NOW was declared the first mobility platform to aim to become Net Zero in Europe by 2030. FREE NOW will be carbon-neutral immediately, targeting at least 50% fully electric vehicle rides by 2025 and 100% zero-emission rides by 2030 in all key European markets. To date, FREE NOW has achieved a 71% increase in Battery Electric Vehicle rides and a 20% increase in electric vehicle drivers on the platform across Europe. Specifically, as of January 2021, FREE NOW has integrated 130,000 electric vehicles into the platform.

In efforts to have a carbon-neutral footprint, FREE NOW has already offset 173,000 tons of CO2 emissions, which covers emissions produced by the company and its services since the beginning of 2020.


FREE NOW is Europe’s leading multi-mobility platform backed by BMW Group and Daimler AG. Next to ride-hailing, FREE NOW also offers micro-mobility services such as e-scooters, e-bikes, e-Mopeds as well as car sharing. It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is, therefore, the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 1,900 employees in around 38 offices work for the services of FREE NOW, which is led by CEO Marc Berg.

About Plantam fapte bune in Romania

From 2011 to date, 44,000 volunteers have planted and cared for over 1,841,500 trees on a total of 470 hectares of unproductive public land in 33 counties. In 2013, the initiative received the High Patronage of Her Royal Highness Princess Margareta of Romania, and over the years it has received 14 community awards. The legal representative of the initiative is the EcoAssist Association in Bucharest.