These consumers get their information online, have access to reviews, can check several sources for the veracity of the marketing messages, they choose the buying channel. In this context, 62% of consumers get their information exclusively online in order to find the product or service desired, the buying decision is 56-67% based on advice from friends and acquaintances, and only 21% of them are influenced by brand loyalty.
For more information, please see the Romanian version of the article, here.
