- Brand Management registered a turnover of 15 million lei in 2024, an increase of nearly 40% compared to 2023.
- In 2025, the company conducted over 400 campaigns for more than 250 brands.
- Significant investments were made in the development of an all-in-one online platform dedicated to offline advertising campaigns.
Brand Management, recorded a nearly 40% increase in turnover last year, reaching 15 million RON, compared to 10.8 million RON in 2023. This performance was driven by a growing volume of campaigns implemented and higher budgets allocated by brands for promotion in shopping centers.
"In 2024, indoor advertising generated increased interest, with budgets rising by an average of 20% compared to the previous year. Brand Management conducted over 400 campaigns across the top 10 cities in Romania for more than 250 national and international brands. This upward trend clearly indicates that indoor advertising is becoming an increasingly important element in brands' marketing strategies. Enhancing visibility in malls and other premium indoor spaces has been crucial for brands aiming to reach consumers at the point of purchase and when they are more likely to engage with advertising messages. Furthermore, the measurable impact of these campaigns, reflected in 130 million opportunities to view, demonstrates that indoor advertising is not merely a supplementary channel but a strategic component in media planning,” said Georgian Draghici, Commercial Director, Brand Management.
Last year, Brand Management directed approximately 90% of its investments toward developing a state-of-the-art platform aimed at optimizing processes and improving the customer experience. This all-in-one online platform simplifies the implementation of offline advertising campaigns and helps save considerable time and costs for brands choosing to run campaigns through it.
By 2030, Brand Management's announced investment volume will reach 50 million RON. To date, over 20 years of activity, Brand Management has made total investments of 25 million RON, nearly half of which have been allocated to scaling the business.
Strategy for 2025: Digitalization and consolidation
Brand Management's priorities for 2025 include consolidating its market leadership by diversifying collaborations with advertising space providers and simplifying offline exposure processes. The company also aims to connect brands more effectively with their target audience by providing demographic data from annual market studies, previously inaccessible, and using digital solutions to facilitate indoor advertising campaign management.
In 2025, the company will make significant investments to help advertising space owners achieve better results with less effort, while diversifying brand communication channels. The focus will also be on integrating new digital solutions, such as digital screens, to meet the increasing market demand.
"In our 20 years of activity, we have closely followed and strengthened relationships with all players in the indoor advertising market to organically increase the share allocated from global client budgets to this communication channel. In the short term, we aim to harmonize and standardize the dynamics of the indoor advertising industry in Romania, and in the long term, we aim to position indoor advertising as an essential and indispensable channel in brand marketing strategies. Through constant investments in technology, creativity, and data analysis, we want to demonstrate that indoor advertising can deliver not only visibility but also measurable results that support the business objectives of any brand looking to increase sales and visibility. We want to be a catalyst for innovation in this industry and contribute to the organic creation of a sustainable and efficient ecosystem for all partners involved," added Laurentiu Jiga, Founder & Managing Director, Brand Management.
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About Brand Management
Brand Management was founded in 2004 as the first company in Romania to provide comprehensive indoor advertising services nationwide. With over 20 years of experience in implementing advertising campaigns in shopping and business centers, Brand Management creates indoor advertising campaigns for companies in industries such as IT, telecom, fashion, beauty, jewelry, banking, and FMCG, managing dedicated budgets of over 150 million lei, including 2024.
Operating in over 150 locations across Romania (malls, hypermarkets, office buildings, etc.) in the country's major cities, the company ensures indoor advertising campaign exposure to over 130 million visits per month, as tracked and reported by the locations. Approximately 85% of the company's clients have been part of its portfolio since its early years.
