Bogdana Gheorghe takes over the leadership of RetailZoom

Bogdana Gheorghe takes over the leadership of RetailZoom

Starting on July Bogdana Gheorghe becomes the new CEO of RetailZoom Romania. Bogdana and her team will take the lead to introduce and launch our new product portfolio.

Bogdana has a successful career in research spanning over 18 years. Bogdana Gheorghe used to lead the Consumer Research Department at Nielsen Romania for 8 years, after which, since 2012, she was involved in business development and marketing projects for launching digital couponing in Romania and for software promotion in health domain.


RetailZoom unlocks the power of data by providing information and actionable insights beyond basics.

"RetailZoom has a highly advanced scanned data analysis expertise in line with new technological trends: online, accessible and complex at the same time. For 2018 and 2019 we aim to become an important player in offering basket analytics and customer loyalty solutions to retailers and manufacturers. RetailZoom's mission is to open up new horizons in "reading" retail audit data beyond basics, for quick and relevant business development of our clients’ plans."


With our Basket & Predictive Analytics we help organizations anticipate change so that they can plan and carry out strategies to improve outcomes.

By applying predictive analytics solutions to data, organizations can uncover unexpected patterns and associations and develop models to guide front-line interactions. This means they can prevent high-value customers from leaving, sell additional services to current customers, develop successful products more efficiently, or identify and minimize fraud and risk. Predictive Analytics gives you the knowledge to predict…and the power to act.