Methodology
Results from two of Euromonitor International’s global consumer surveys were analysed to understand the degree to which connected consumers have shifted towards the digital channel during the Coronavirus (COVID-19) pandemic. The annual Lifestyles Survey was taken by 40,000 online consumers globally between 6 January to 27 February. The new Digital Consumer Survey was taken by 20,000 online consumers globally between 12 March to 8 April. There were nine weeks between fielding timeframes when sentiments were captured as approximately 80% to 90% of responses were gathered during the first week of fielding for both surveys.
The article is property of Euromonitor International, a market research provider, and can be read in full here.
