loader
The Digital Consumer Journey. Who Is Behind The Crisis-Inspired E-Commerce Surge

The Digital Consumer Journey. Who Is Behind The Crisis-Inspired E-Commerce Surge

By Michelle Evans

Methodology

Results from two of Euromonitor International’s global consumer surveys were analysed to understand the degree to which connected consumers have shifted towards the digital channel during the Coronavirus (COVID-19) pandemic. The annual Lifestyles Survey was taken by 40,000 online consumers globally between 6 January to 27 February. The new Digital Consumer Survey was taken by 20,000 online consumers globally between 12 March to 8 April. There were nine weeks between fielding timeframes when sentiments were captured as approximately 80% to 90% of responses were gathered during the first week of fielding for both surveys.

The article is property of Euromonitor International, a market research provider, and can be read in full through the link: https://go.euromonitor.com/white-paper-dc-200922-digital-consumer-journey.html?utm_campaign=SC_20_09_22_STN_Digital_Consumer_Survey&utm_medium=Email&utm_source=1_Outbound

Authors

foto
EUROMONITOR INTERNATIONAL