Feasibility is emerging as a new competitive battleground for FMCG companies. Climate volatility, geopolitical disruption and extreme commodity price swings are turning once‑reliable ingredients into structural risks. Cocoa prices surged 123% in 2024, orange prices rose 44% and coffee climbed by over 50% in 2025 as climate shocks hit key producing regions. These are not isolated commodity spikes but, rather, a new operating reality. According to Euromonitor's Voice of the Industry Survey 2025, over two thirds of respondents expected rising raw material costs to impact their business in the year ahead, and....
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