The global Media & Entertainment industry gives up cost reduction and aims at growth

The digital area offers the best growth opportunities, and the data processing will provide essential information for defining new strategies

The Media & Entertainment industry has overcome the economic uncertainties triggered by the global recession and is changing its tactics by giving up cost reduction and aiming at growth – shows the study conducted by EY chief financial officers (CFOs) from 50 global Media & Entertainment companies.

Entitled ‘It's Showtime! Digital drives the agenda, data delivers the insights’ – the report shows that chief financial officers are no longer worried about the global recession. Instead, they are positioning themselves as well as possible in order to generate growth for their companies by capitalizing opportunities in the digital environment and through investments in technology, talented workforce specialized in digital and infrastructure, as well as through acquisitions and other types of transactions.

For more information, please see the Romanian version of the article, here.