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Shifting from consumption to personal experience

Year 2014 marks the dawn of the omnichannel retailing age, as well as a major turning point for the consumer market

Due to market saturation and other factors, times have changed and sales no longer involve simply producing and distributing products.

 

In today’s business environment advances in digital mobile technology are giving rise to dramatic changes, such as changing value chains and the synchronization of world consumer markets, which have the potential to impact the very foundation of a company’s existence.

 

For more information, please see the Romanian version of the article, here.
 

Authors

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ERNST & YOUNG SRL