Understanding how key ingredients evolve in industries requires moving beyond marketing narratives and into measurable adoption.
Tracking ingredient usage across stock keeping units (SKUs), categories and countries shows where ingredients are gaining traction and how their role in formulations is changing. It reveals whether an ingredient is in an early commercial phase, scaling or evolving to mainstream. In our Ingredients Spotlight series, we’ll take a look at bakuchiol and how and where the ingredient has gained visibility for combining anti-ageing benefits with improved tolerability.
From rapid growth to more structured global expansion
Bakuchiol has experienced a sharp increase in usage since 2021, signalling a clear shift beyond niche adoption. Using our ingredients database, the number of beauty and personal care SKUs containing bakuchiol increased by 301% globally between 2021 and 2025.
While early growth was driven by novelty and “gentle alternative” positioning, recent data suggests............
The article is the property of Euromonitor International, a market intelligence company, and you can find it here.
