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EY Romania Study: Romanians prioritize quality and discounts for Easter 2025

EY Romania Study: Romanians prioritize quality and discounts for Easter 2025

Quality and savings at the heart of Easter traditions

A study conducted by EY Romania between March and April 2025 reveals Romanian consumers' preferences for spending related to Easter holidays, a central tradition in Romanian culture, in a context marked by high inflation and economic instability.  

The survey highlights the emphasis on quality, advantageous prices and saving strategies.  

Spending on gifts and festive meals

For more information, please see the Romanian version of the article, here.

Authors

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ERNST & YOUNG SRL
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