By 2030, the global retail sector could generate additional operating profits of $310 billion through the extensive integration of artificial intelligence (AI), which means an increase of 20%, shows an analysis carried out by strategy&, the strategic consulting division of PwC, based on 100 concrete AI use cases. Of this amount, $70 billion is estimated for Europe, a market that, although mature and sophisticated, remains cautious in the face of deep digital transformations. By comparison, the US could achieve $165 billion, China $25 billion, and the rest of the world $50 billion.
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