Apple’s 9 September new products event delivered no surprises as they were incremental updates across its line-up. Apple is simply doubling down on its real “AI” strategy: Affordable, Addictive, and Intelligent. The focus is to deepen ecosystem lock-in through health features, price-tiered devices, and smarter integration for Apple users rather than chasing for the latest and greatest innovation.
An Apple a day keeps the doctor away
The Apple Watch Series 11 adds hypertension detection and sleep scoring as consumers’ interest in proactive health monitoring continues to increase.
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