Violeta Luca is the new General Manager of Microsoft Romania

Violeta Luca is the new General Manager of Microsoft Romania

Microsoft announces the appointment of Violeta Luca as General Manager for operations in Romania, starting with November this year.

Violeta Luca joined Microsoft Romania for the first time in February 2015 as Head of Strategy to lead and coordinate the local transformation strategy of the company and subsequently assumed the responsibilities of the Marketing & Operations Director until February 2017.

Violeta Luca's appointment to lead Microsoft's local affiliate reflects the direction of keeping one of the world's longevity technology companies in a leading industry position and a pioneer of digital transformation.

Violeta Luca has had a remarkable career as a manager both in Microsoft Romania and in Whirlpool, Flanco, eMag and Metro Cash & Carry Romania, where she has been a member of the Board of Directors for almost two years.

Graduate of the Academy of Economic Studies in Bucharest, as well as numerous management courses, Violeta Luca, 38, has over 17 years of experience in IT and retail.

"I think that technology is more than ever the solution that supports evolution in all areas, whether economics, society or culture. Microsoft has taken on the role of development facilitator and Romania, with its IT tradition, has all the prerequisites to amplify the impact of technology both locally and globally. I wish that together with our team and Microsoft partners we support, through affordable, scalable, customizable technologies, the digitization paths for a large number of organizations on the Romanian market, both in the public and private sectors. is the first statement of Violeta Luca as General Manager of Microsoft Romania.

Microsoft opened its first office in Romania in 1996 and is one of the largest players in the global and local software and cloud solutions market, with over 1700 employees in Bucharest and Timisoara, being at the same time the main technological support hub of the region.

Tomorrow, 6 November, Violeta Luca will speak at the opening of the sixth edition of the Microsoft Business Summit, where experts and business leaders will discuss the transformations and challenges of this sector through the influence of technology.