The TeraPlast Group chose Golin to coordinate communication in Romania

The TeraPlast Group chose Golin to coordinate communication in Romania

Golin was named the PR agency of the TeraPlast Group, the largest producer of building materials with Romanian capital and one of the largest local industrial groups, after winning the pitch organized by the company.

Golin will coordinate corporate and brand communication for all TeraPlast Group companies, namely: TeraPlast, TeraSteel, TeraGlass and Depaco, for which will develop creative strategies and campaigns, will organize events and mediate the relationship with the press.

Golin will also provide assistance and advice for communicating with TeraPlast's investors, listed on the Bucharest Stock Exchange.

"In Golin, we have found a strategic partner in brand and corporate communication, both locally and regionally, a partner with strong expertise in dealing with investors.
We are convinced that together we will lead the TeraPlast Group communication to the next level so that it will become a reference in the field of building materials from a strategic and creative point of view, "said Ioana Borza, Marketing Director of TeraPlast Group.

"We are pleased to complete the Golin portfolio with a new client in the building materials sector. In a field of activity largely focused on the usefulness of products, the challenge and differentiation is the finding of new and strategic approaches to the approach, the creativity and the relevance of the campaigns. We have proposed that all these activities should place the TeraPlast Group as a benchmark in terms of communication and also the first option in the minds of its stakeholders when it comes to building materials, "said Irina Roncea, Managing Director, Golin Romania.

TeraPlast Group is one of the largest industrial groups in Romania and the largest producer of building materials for the Romanian capital market.
The product portfolio of the group is structured on six business lines: Plumbing & Fittings, Joinery Profiles, Granules, Heat Insulating Panels, Windows & Doors and Metallic Tile.

The group is also present on the foreign market, its products reaching over 25 European countries. The production facilities of the group are located in TeraPlast Industrial Park in Saratel (Bistrita-Nasaud), Bistrita, Baicoi (Prahova), Podari (Dolj), and in Leskovac (Serbia).

The Golin team for the TeraPlast Group is made up of: Andrada Busuioc (Head of Corporate Division), Ramona Asiminei (Manager, Corporate Division), Bogdan Tudorache (Media Associate, Corporate Division).