Publicis Groupe Romania announces the launch of Spark Foundry in Romania and the appointment of Valeriu Galani as Business Leader of this new company.
Over time, Valeriu - who occupies, until his appointment, the position of Account Manager at Starcom Romania - supervised the accounts of several caliber clients, such as E.ON, Novartis, Sandoz, Visa, Brown Forman, and he coordinated big multifunctional teams, as well as the market entry processes into the Romanian market of some global brands. With a career that began 17 years ago, Valeriu has been part of the Starcom team for 10 years.
"The media market and I have a long history behind, in which we have evolved together! I have accepted this new open-hearted and enthusiastic challenge, grateful that I can be part of a culture so full of energy. I think Spark Foundry's planning system, which adds entrepreneurship and creativity to the core set of disciplines specific to the media, is the future of this ever-changing industry where technology is constantly challenging the classic approaches we were accustomed to, " says Valeriu Galani.
The launch of Spark Foundry in Romania comes as a result of the recent strategic alliance between the two global networks of Publicis Media - Blue 449 and Spark Foundry - to create a global superpower.
In Romania, the Blue 449 operations will be integrated with those of Spark Foundry.
The new network, based on the synergy of culture and entrepreneurship of both agencies, will operate under the name Spark Foundry in most markets, including Romania. With this merger, Spark Foundry will have an extensive presence in markets such as Australia, Canada, China, Germany, India, Italy, MENA, Mexico, Poland, Russia, Singapore, Spain, and Central and Eastern Europe.
Spark Foundry's vision brings to the fore a unique combination of start-up spirit with a strong entrepreneurial note and an innovative business approach, with the resources and capabilities of Publicis Media, one of the Publicis Groupe's four Solution Hubs.
Leader on the local communications market, Publicis Groupe Romania is made up of Publicis, Leo Burnett, Saatchi & Saatchi / The Geeks, Starcom, Zenith and the newly launched Spark Foundry. Relying on a philosophy that puts the core of all its approaches to the needs of its clients, Publicis Groupe Romania puts at their disposal expertise and top services, made by some of the best specialists in the field.