Romanian International Bank will be branded as Idea Bank and will move its headquarters, as well as a debt collection company, GetBACK Recovery, on two floors in Hermes Business Campus. The 5th and 6th floors of the building will accommodate more than 300 people, while also providing the tenant with spare capacity for further growth needs.
„In choosing a location for our Romanian headquarters, we have looked for a space, in the north of Bucharest, which would be representative for the industry in which we operate and provide the highest level of comfort for Getin Holding group employees. At the same time, we wanted to achieve these standards within the financial competitiveness parametres that the current economic situation imposes to any company. Having thoroughly analysed the market, we found that HBC also fulfilled many of the requirements of Getin Holding Group's sustainability standards; this made them a natural choice for us.”- Rafa? Marcin Juszczak – Vice President of the Management Board of Getin Holding S.A.
The final choice of the building comes after a thorough strategic analysis of the market and the need of moving from an owned property to a leased property, which enforces the focus of the financial institution on its core business.
"An important financial player that decides to set up their first Romanian office in Dimitrie Pompeiu shows that local perception over Pipera area might prove, once again, not very accurate. Reality shows, indisputably, that a metro station, combined with a solid attractive incentive package and a creative structure for tenants’ needs might turn a building into a true success story”, considers Andreea Paun, Associate Director within the Office Agency team of Colliers International, the consultant who conducted the leasing process. „Both the developer and the tenant showed great flexibility and were constantly aiming at finding the best solution to meet three parameters that were critical for the company: dynamic growth of the team, a quick-available work space with very good technical specifications and a tailored made structure of the occupation process.”
According to the yearly Market Review published by Colliers International Romania, Pipera area and, specifically, Dimitrie Pompeiu boulevard, rank first in the top of tenants’ preferred areas in Bucharest, attracting most of the transactions closed in 2013. In addition, an in-depth analysis of the contracts that were subject to renegotiations in the last year revealed that Dimitrie Pompeiu qualifies as one of the friendliest areas with a share of 40% in the total contracts renewed in 2013, followed by Piata Presei (15%) and Pipera (12%).
“Atenor Group is delighted that RIB has chosen Hermes Business Campus as its new headquarter. We are all the more thankful for the trust of RIB as the move into its new premises coincides with the beginning of a new phase for RIB. The choice of another bank headquarter for Dimitrie Pompeiu, in combination with tenants such as the Embassy of the Kingdom of the Netherlands and Xerox underline the fact that Hermes Business Campus is leading a change in tenant profile in the submarket, by offering a quality alternative to other submarkets”, added Sven Lemmes, Country Manager of Atenor in Romania.
Hermes Business Campus is one of the most recent deliveries in terms of class A office buildings in Romania. Developed by the Belgian company Atenor in Dimitrie Pompeiu Area, the 18,000 sqm building has witnessed a tremendous success in leasing office space. The building is now leased 85% after attracting several important names from the IT&C industry and several other segments over the last few months: XEROX, The Netherlands Embassy in Bucharest, Grupul Editorial Litera, Fribourg Capital, Bunt Studio and Universal Online Promotion. Hermes BC is appealing to large occupiers due to the high technical specifications and large floor plates, suitable for efficient workspace layouts. The project is located right in the heart of the new business district of Bucharest, on the Dimitrie Pompei Boulevard and comprises three office buildings with a total GLA of 78,000 m2. The project is planned and developed in several consecutive phases, with the first building delivered in April 2014 and the second building started construction immediately after.
Getin Holding is one of the biggest companies listed on the Warsaw Stock Exchange. Getin Holding operates in five Eastern European markets, where it controls seven banks and a number of leasing company. Idea Bank is the leader in the Ukrainian car loan market, while Belarusian Idea Bank focuses on the sale of loans to retail clients. Carcade, a Russia-based subsidiary, is the unquestioned Russian lease market leader, which positions it high in Getin Holding Group. In 2011, Getin Holding acquired, through Carcade, the Russia based Kubanbank, also renamed Idea Bank.
In Q1 2014, the Office Agency within Colliers International Romania mediated 10 office leasing transactions in Bucharest, totaling an area of approx. 27,000 m2. This performance positions Colliers as the leading real estate consultant on the office segment in Romania and, more specifically, the leading office consultant in Bucharest, with circa 50% market share.