„We are permanently looking for new retail models, adapted to the clients’ expectations,” said PROFI General Manager Pawel Musial. „This time we are trying to better understand what this particular kind of consumer is expecting from us, so we are testing a format to fit our presence in shopping centers; we expect more such stores to pop up in the malls in the future.”
“The PROFI presencemeets the needs of commercial center clients who have been constantly requiring a food retailer, as well as of the people in the larger area around the center,” said Shopping Center Holding Administrator Cristina Dinu.
Mall is a pilot project where special emphasis is placed on the range of fresh products. The new store covers approximately 790 sq.m. at the ground floor of that commercial complex, in the area of its first entrance.
PROFI is currently present in 88 localities in 36 counties, thus holding the second position atthe top of modern retail in Romania.
