From this role, she will coordinate the company's marketing strategy, contributing to the expansion plan of the Swedish network on the local market.
Simona Nodea has over 15 years of experience in marketing and management, working for market leaders in industries such as distribution, banking and, most recently, health, where she has been Marketing Director.
Simona holds a Master in Marketing and Business Administration, as well as an international certification from the Chartered Institute of Marketing. In her new role, she will report to Medicover's Commercial Director, Delia Iliasa.
"We are delighted to have an expert like Simona Nodea in the management team. This year is a very important year for Medicover, a year of change and repositioning, after 2018 we were in an accelerated growth process. Simone's experience, both in the medical and service sectors, her leadership qualities and her people-centered approach are valuable for us. I welcome her to the Medicover team and I am convinced that together we will get the best results, "said Delia Iliasa, Commercial Manager, Medicover Romania.
"I am delighted to be part of a team as ambitious as Medicover Romania and to contribute directly to the development of one of the largest providers in the private medical services industry. The medical field attracted me because of the positive impact it has on the quality of people's lives, and Medicover is a strong name that has earned patients' trust through the high-quality medical services they offer. In my new role I will focus on strengthening the positive image of the brand by carefully identifying the needs of consumers and through a personalized approach, "says Simona Nodea, Marketing Director, Medicover Romania.
Medicover Romania is in an accelerated growth phase with important investments allocated for the organic development of the company and through acquisitions.
Last year Medicover was involved in three large transactions in the Northwest of the country, the Southwest and the Capital.This is the acquisition of Pelican, Phoenix and Academica Medical Centers. The company aims to attract more and more new customers through the quality of the services offered, the equipments provided by the centers throughout the country and the professional quality of the doctors in the network.