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How has the pandemic changed consumer preferences and the rules of promotional campaigns?

How has the pandemic changed consumer preferences and the rules of promotional campaigns?

Opinion material by Camelia Malahov, Director, Direct Taxes, Deloitte Romania

Trade and the consumer goods industry are rapidly changing their marketing and sales strategy to adapt to the new demands of the pandemic, which has raised concerns about their own health and the health of others, job security, quality of life and financial stability both at personal and macro level.


For more information, please see the Romanian version of the article, here.

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DELOITTE CONSULTANTA SRL