A new tendency in European retail shopping is increasingly popular. According to a Planet Retail study conducted in April 2014, amongst 15,000 consumers from 10 key e-commerce markets, 35% of the British people who do their shopping online are using the Click & Collect service and it is estimated that, by 2017, this number will rise up to 76% of the total number of online shoppers. Click & Collect is a new way of shopping, adapted to the profile of the consumer from the millennials generation (multitasking, always against the clock, dependant on technology).
For more information, please see the Romanian version of the article, here.
