InterviewsHow do we evaluate shares in 2024? Opportunities vs. risks
InterviewsStrauss Romania: Evolving the consumers coffee experience is crucial
InterviewsA long term partnership is better than the commercial value of a deal
NewsClifford Chance Badea wins IFLR National Law Firm of the Year: Romania
NewsIrina Peptine is the new Marketing Director of Schneider Electric Romania, Moldova and Armenia
What type of relationships do we have with brands? Are we complete strangers, casual acquaintance, colleague, one-night stand, friends for life? Based on the types of relationships that define the interactions between people, GfK has developed the GfK Consumer Brand Relationship (CBR) setting map the relationships that consumers have with brands