Moreover, GfK CBR provides solutions with which companies can convince consumers to pass from a kind of distant relationship to one closer to their brands.
For more information, please read the Romanian version of the article, here.
ArticlesThe use of tax incentives: what do Romania, Poland, the Czech Republic and Hungary offer?
ArticlesTop Global Consumer Trends 2024
ArticlesBusinesses fall short on climate strategy and action, despite advances in reporting
InterviewsStrauss Romania: Evolving the consumers coffee experience is crucial
InterviewsA long term partnership is better than the commercial value of a deal
InterviewsNavigating challenges and seizing opportunities in a shifting global economy
NewsRaiffeisen Digital Bank improves its free current account with 3 new functionalities
NewsOSCAR Downstream appoints Luiza Dumitru as Communication & Marketing Director
NewsThe 2023 CAREER Magazine Awards Gala - "People who inspire us"
What type of relationships do we have with brands? Are we complete strangers, casual acquaintance, colleague, one-night stand, friends for life? Based on the types of relationships that define the interactions between people, GfK has developed the GfK Consumer Brand Relationship (CBR) setting map the relationships that consumers have with brands
