Moreover, GfK CBR provides solutions with which companies can convince consumers to pass from a kind of distant relationship to one closer to their brands.
For more information, please read the Romanian version of the article, here.
ArticlesOpportunity Minded - Market Penetration and Growing Your Market Share
ArticlesRomania and the double security challenge: defense investments and cyber resilience
ArticlesOpportunity Minded - Market Entry Strategies for Global Expansion
InterviewsWITH BATTERIES PERMANENTLY CHARGED
InterviewsPUTTING ROMANIAN CORPORATE COMPANIES ON THE INTERNATIONAL BUSINESS SCENE
InterviewsOUR EDGE WILL COME FROM BEING THE MOST DIGITALIZED WHOLESALER IN ROMANIA
InterviewsCOFFEE IS OUR LOVE LANGUAGE
InterviewsBUILDING THE FUTURE OF ENERGY: ENEVO GROUP’S ONE-STOP-SHOP MODEL FOR THE ENERGY TRANSITION
NewsOSCAR Downstream supports young pilot Victor Ionescu in the 2026 season competitions
NewsOrange Romania expands its Orange Fab acceleration program with 4 new startups
What type of relationships do we have with brands? Are we complete strangers, casual acquaintance, colleague, one-night stand, friends for life? Based on the types of relationships that define the interactions between people, GfK has developed the GfK Consumer Brand Relationship (CBR) setting map the relationships that consumers have with brands
