Moreover, GfK CBR provides solutions with which companies can convince consumers to pass from a kind of distant relationship to one closer to their brands.
For more information, please read the Romanian version of the article, here.
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What type of relationships do we have with brands? Are we complete strangers, casual acquaintance, colleague, one-night stand, friends for life? Based on the types of relationships that define the interactions between people, GfK has developed the GfK Consumer Brand Relationship (CBR) setting map the relationships that consumers have with brands
