Moreover, GfK CBR provides solutions with which companies can convince consumers to pass from a kind of distant relationship to one closer to their brands.
For more information, please read the Romanian version of the article, here.
ArticlesInnovation Critical to Sustaining Jobs and Growth in Central and Eastern Europe
ArticlesHow FMCG Brands Turn Sustainability Strategies into Growth
ArticlesGenerative AI is Revolutionising the Digital Shopper Journey
InterviewsPUTTING ROMANIAN CORPORATE COMPANIES ON THE INTERNATIONAL BUSINESS SCENE
InterviewsOUR EDGE WILL COME FROM BEING THE MOST DIGITALIZED WHOLESALER IN ROMANIA
InterviewsCOFFEE IS OUR LOVE LANGUAGE
InterviewsBUILDING THE FUTURE OF ENERGY: ENEVO GROUP’S ONE-STOP-SHOP MODEL FOR THE ENERGY TRANSITION
InterviewsROOTED IN ROMANIA, BUILT TO DELIVER TECHNOLOGY FOR THE WORLD - EVANTAGE SOFT MODEL FOR GLOBAL IMPACT
News30 YEARS OF METRO IN ROMANIA: "WE HAVE BEEN PUTTING RO IN THE METRO FOR 30 YEARS. TOGETHER."
NewsIntracom Telecom First to Empower Telcos with AI-Enabled FWA & Transmission
What type of relationships do we have with brands? Are we complete strangers, casual acquaintance, colleague, one-night stand, friends for life? Based on the types of relationships that define the interactions between people, GfK has developed the GfK Consumer Brand Relationship (CBR) setting map the relationships that consumers have with brands
