The amount that consumers actually have available varies greatly from one country to another,…
Rising incomes and Romanians' aspirations for a western lifestyle have fueled the appetite…
GfK study on the durable goods market
The GfK Pulse Romania study is available now
The GfK Purchasing Power study for Romania and Europe 2020 is available now
Interview with Mr Gabriel Ivan, Country Manager, CHEP Romania & Bulgaria
The majority of us are eager to pay for emotions and memories when buying…
If I were to describe the consumer in 2 words, and I am referring…
KitKat® cereal was created in response to consumer needs
The results of the GfK Romania study on the buying behavior on the washable…
With a market share of 44%, smartphones, mobile phones and wearables are still the…
What type of relationships do we have with brands? Are we complete strangers, casual…
GfK study results analyzing the banking and security markets in Central and Eastern Europe…
- Opinion pool, in-depth interviews, focus group; - Advertising and communication research, brand performance;…
