Sustainability has shifted from an optional extra to a meaningful source of growth, resilience and trust. Leading brands are responding by reshaping how they design, source and communicate.
Between 2020 and 2024, sustainable products expanded at a 7.8% CAGR, outpacing conventional ones by 2.4 percentage points, crossing USD800 billion in value and gaining close to half of the digital shelf
Source: Euromonitor Sustainability Claims Tracker, considering 25 markets and 11 industries
They are proving impact, not just promising it, and making sustainable choices feel effortless for everyday shoppers.
In our latest report, Competitor Strategies in Sustainability, we explore further what leaders are doing differently and which strategic moves matter most for the years ahead.
Sustainability strategy increasing relevance
The article is property of Euromonitor International, a data analytics company, and you can find it here.
