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Aceasta ar fi descrierea in cateva cuvinte a consumatorului de retail din Romania, cu o transformare dramatica a acestuia comparativ cu 1990, in trei stadii.
Andreea Mihai, directorul de marketing al Carrefour Romania identifica trei perioade definitorii pentru a marca evolutia perspectivelor de retail in ceea ce priveste consumatorul: 1990-2002, 2003-2008 si 2009-2012. In aceste perioade, companiile de retail au fost martore pe piata din Romania la schimbari dramatice dar in acelasi timp naturale in atitudinea de consum si de abordare a bugetului personal din perspectiva consumatorului.
Regasiti analiza in varianta integrala in limba engleza aici:
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