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Top Countries for Sustainable Tourism: Embracing a Green Transformation for Travel Recovery

Top Countries for Sustainable Tourism: Embracing a Green Transformation for Travel Recovery

By: Caroline Bremner - Head of Travel Research, Euromonitor International; Stephen Dutton, Senior Consultant - Travel

One year on, travel bans, social restrictions and new health protocols continue to disrupt the travel and tourism industry. The global pandemic highlighted clear flaws in traditional volume-driven tourism models which are no longer fit for purpose in the new pandemic era.

Euromonitor International’s team of experts have developed a new Sustainable Travel Index to help travel businesses transition to a more sustainable and purpose-driven model, as data shows the future and success of travel businesses will be centred around sustainable and digital transformation.

 

The material is property of Euromonitor International, a market research provider, and can be read in full at: https://go.euromonitor.com/rs/805-KOK-719/images/wpSustainableTravelIndex-v0.3.pdf?mkt_tok=ODA1LUtPSy03MTkAAAF8dDpT4A-t7E5gIgRyb7X0fS-mFMJv81dvddQ8FjjFjaXTxL1w6X4tSIGnFng4fegbqXyaMx2sF42S_oHmWdr-O57LthTHZl2JBf7g8a_FCnPVPeOv

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EUROMONITOR INTERNATIONAL