Data in this article is from Euromonitor International’s annual Voice of the Consumer: Health and Nutrition Survey, which was fielded between January-February 2022
We surveyed more than 20,000 individuals across 20 markets around the world to explore how lifestyles and attitudes towards health are changing. All so we can help businesses understand what buyers are looking for, which in turn will strengthen marketing and sales strategies.
Here's what we found.
Perception of health varies by region, with Europeans at the bottom
At least 70% of global consumers consider their health to be “good”, “very good”, or “excellent”. Respondents from the Middle East, Africa and Latin America showed the most confidence in their health rankings. More than four in ten consumers in these regions rate their health as very good or excellent, while European consumers trail behind.
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