Developed markets account for an overwhelming share of food spend and manufacturer focus globally. In recent years, this has proven concerning as packaged food and beverage volume sales have stagnated in those core markets with little sign of future growth. Post-pandemic on-trade recovery has been just as underwhelming, with consumers struggling to find time or money to spend away from home and foodservice operators trying to recover traffic while tempering menu prices. Amid ballooning real estate, labour, and ingredient costs, as well as the double-edged sword of third party fulfilment proliferation, convincing people to dine out requires a new playbook.
GLP-1 acceptance, consistently rising costs, and shifting spending power are shaping future consumption trends
“Peak calorie” describes the coming plateau of total volume growth for food and beverage consumption in developed markets.
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