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Tech industry looks to turn the promise of AI into reality in 2025

Tech industry looks to turn the promise of AI into reality in 2025

AI is now largely accepted as key to future success in virtually every industry and it is time for technology companies to seize the opportunities to translate the potential of AI into performance

  • Rethink and reinvent business models and processes for an AI-first era
  • Drive pricing that corresponds to customer value and outcomes

Throughout 2024, new artificial intelligence (AI) capabilities continued to develop at a rapid pace, highlighting the need for technology businesses to reshape, reposition and innovate in a world led by the promise of generative AI (GenAI). AI is now largely accepted as key to future success in virtually every industry and it is time for technology companies to seize the opportunities to translate the potential of AI into performance, both internally and for customers. This is one of the top 10 opportunities for technology companies according to an EY article, Top 10 opportunities for technology companies in 2025.

While AI use-cases and copilot deployments surged across industries with significant across-the-board investments, many AI projects reached a plateau as companies were not fully prepared for the cost and necessary organization-wide transformation.

Catalina Dodu, Partner, Consulting, EY EMEIA Cyber Managed Services Solutioning Leader, EY Technology Consulting Leader, Leader Cybersecurity EY South Cluster: “The top ten opportunities identified for technology in 2025 highlight the transformative potential of AI and the importance of strategic investments in data and cloud infrastructure. It is crucial for companies to not only adopt these technologies safely but also to integrate them into their core operations to drive sustainable growth. By focusing on innovative training and embedding tax and legal functions at the outset of AI transformations, businesses can better navigate the complexities of the digital age."

Tech companies can speed up customer AI adoption by first transforming themselves

Technology companies need to focus on leading by example to demonstrate their own transformation journey - using their own products - to drive a parallel AI-powered reinvention in their own operating model. 

The full list of top 10 opportunities in technology for 2025 are:

1. Deliver on the promise of AI

2. Drive growth and optimize customer experience through an agentic AI future

3. Adopt outcome-based pricing models to supplement subscription and consumption offerings

4. Demonstrate the power of an AI-first operating model 

5. Focus on data strategy and right-sizing cloud investments

6. Empower your workforce of the future with innovative training

7. Improve strategic decision making by embedding tax and legal functions at the outset of AI transformations

8. Inject AI into cyber defences

9. Move beyond contingency funds to free up capital to invest in emerging technologies

10. Shape the agenda with incoming regulators

In 2025, tech companies have the opportunity to translate the excitement and expectations around AI into tangible business benefits for themselves and their customers. Seizing these 10 opportunities highlighted can help accelerate this goal, and in the process, shape tech companies AI-enabled business of the future.

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About EY Romania

EY is one of the world's leading professional services firms with 392,995 employees in more than 700 offices across 150 countries, and revenues of approx. US$51.2b in the financial year that ended on 30 June 2024. Our network is the most integrated worldwide, and its resources help us provide our clients with services allowing them to take advantage of opportunities anywhere in the world.

With a presence in Romania ever since 1992, EY provides, through its more than 1000 employees in Romania and the Republic of Moldova, integrated services in assurance, tax, strategy and transactions, and consulting to clients ranging from multinationals to local companies.

Our offices are based in Bucharest, Cluj-Napoca, Timisoara, Iasi and Chisinau. In 2014, EY Romania joined the only global competition dedicated to entrepreneurship, EY Entrepreneur Of The Year. The winner of the national award represents Romania at the world final taking place every year in June, at Monte Carlo. The title of World Entrepreneur Of The Year is awarded in the world final. For more information, please visit: www.ey.com

About Top Ten Opportunities for Technology Companies in 2025

In compiling the Top 10 Opportunities for Technology Companies in 2025, an annual EY article, a balanced view has been provided of the potential actions for tech companies across various growth and operational improvement opportunities. This year’s article features an analysis of desk research that was then supplemented with additional insights and recommendations from EY global technology partners and EY tech industry specialists.

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