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According to the latest edition of ROADS study conducted by IAB Romania and PwC Romania, the advertising industry in Romania increased by 15% in 2013, the value of the online advertising market reported by the participants at the study totaling 112.9 million lei.
Although the beginning of 2013 brought a decrease compared to the last 6 months of 2012 (-12%), totaling 45.5 million lei, the second half instead generated an increase of 48% compared to the first half, reaching a total value of 67.4 million lei.
For more information, please see the Romanian version of the article, here.
