• Over 70% of businesses plan to increase focus on electrification, emissions, and energy costs over the next three years
• 66% are concerned about accessing the reliable energy needed to grow
• 64% of businesses say rising and unstable energy costs are impacting profitability and competitiveness
A surge in business energy demand is reshaping the global energy landscape — and pushing energy providers to rethink how they support growth and deliver value. According to new EY research, two-thirds of businesses are concerned about accessing the reliable energy needed to grow, while 64% say that rising and unstable energy costs are already impacting their profitability and competitiveness. With energy now seen as a critical enabler of growth — not just an operational cost — this volatility is creating significant uncertainty for businesses across sectors.
The findings are part of the latest EY Navigating the Energy Transition research program, which this year surveyed over 2,400 decision-makers at large to mid-sized businesses across eight global markets. The research highlights the urgent need for providers to reinvent the business energy experience, as electricity demand is expected to double by 2050, with businesses expected to drive three-quarters of this growth.
Mihai Draghici, Partner, Consulting, EY Romania: ”Against the backdrop of increasing energy demand and price volatility, companies in Romania are increasingly feeling the need for reliable, sustainable energy solutions tailored to local specifics. With over 70% of businesses focusing on electrification and emission reduction, it is essential for energy providers to become active partners in their clients' development strategies. Energy is no longer just an operational cost — it is becoming a strategic differentiator for competitiveness and sustainable growth."
Businesses want growth and green — not one or the other
The research reveals that more than 70% of businesses plan to increase their focus on electrification, emissions reduction, and energy cost management in the next three years. However, outdated technologies, siloed operations, and limited sector-specific expertise have left many frustrated with their providers — and ready to look elsewhere.
The pressure to deliver access to sustainable energy is also intensifying. 70% of businesses plan to invest in on-site generation and battery storage, seeking greater self-sufficiency and control. At the same time, sustainability remains a priority — but not at the expense of growth. Businesses are clear: they expect tailored solutions that support both, and if their energy provider can’t deliver, they’ll find one who can or take matters into their own hands.
Energy strategy is now a business strategy
According to the research, 71% of businesses have defined energy strategies, and most are actively looking to build, buy, or partner to strengthen energy capabilities. However, 42% say they want their energy providers to act as energy advocates — not just suppliers. Only a third are currently open to providers taking on more advanced roles such as platform orchestrators or solution providers, pointing to a critical gap in perception and positioning.
As demand rises and expectations shift, the message from business is clear: providers must move fast to transform the energy experience. This includes delivering more intelligent, tailored solutions and digital tools — including artificial intelligence, which 71% of businesses want integrated into their energy interactions.
About EY Romania
EY is one of the world's leading professional services firms with 392,995 employees in more than 700 offices across 150 countries, and revenues of approx. US$51.2b in the financial year that ended on 30 June 2024. Our network is the most integrated worldwide, and its resources help us provide our clients with services allowing them to take advantage of opportunities anywhere in the world.
With a presence in Romania ever since 1992, EY provides, through its more than 1000 employees in Romania and the Republic of Moldova, integrated services in assurance, tax, strategy and transactions, and consulting to clients ranging from multinationals to local companies.
Our offices are based in Bucharest, Cluj-Napoca, Timisoara, Iasi and Chisinau. In 2014, EY Romania joined the only global competition dedicated to entrepreneurship, EY Entrepreneur Of The Year. The winner of the national award represents Romania at the world final taking place every year in June, at Monte Carlo. The title of World Entrepreneur Of The Year is awarded in the world final. For more information, please visit: www.ey.com
