The food industry’s familiar growth formula is losing momentum: more people, more consumption and expanding categories. In core markets, calorie consumption is approaching a peak while price pressure, changing demographics and new health behaviours reshape what people buy.
For businesses planning ahead, the question is clear: how do you generate growth when traditional consumption growth is slowing?
In our short video, you’ll see where food growth is clustering across markets, categories, consumer groups and channels. You’ll also see how demand for wellness, affordable indulgence and tangible value can reveal the opportunities most relevant to your portfolio, innovation pipeline and growth strategy.
See Passport in action for Food players...
The article is the property of Euromonitor International, a market intelligence company, and you can find it here.
