Airports serving over 25 million passengers a year face increased competition from national airports, regional centers and global "mega hubs". At the other end of the spectrum, smaller airports are often rooted in intense regional battles to attract and retain airlines.
“Digital technology offers airports a wealth of new opportunities and ways to differentiate from competitors. For example, new revenue streams derived from premium services, optimized operational performance and better passenger experience will result in a more attractive value proposition for airline customers.” said Margarita de Lucas, Head of Marketing & Communications, Amadeus IT Airport.
Pressure to optimize airport infrastructure
The evolution of the nature of competition between airlines and changing business models exerts greater attention on established airport models. The expectations of both passengers and airlines, through the rapid advances in mobile and digital technologies, show airports with a fundamentally different set of physical and digital needs, compared to 10-15 years ago. At the same time, airports remain organizations that require significant investment. Although airport infrastructure can influence commercial prospects, all airports are under pressure to do more with the current facilities while optimizing the overall cost of their operations.
The Impact of digital technology on airports
There are several attempts to define a coordinated approach to digitization. A good example is the NEXTT initiative (New Experience in Travel and Technologies). Developed in cooperation between IATA (International Air Transport Association) and ACI (Airports Council International), the objective NEXTT is to find potential ways to integrate systems and improve operations in the safest, most efficient and sustainable way for the benefit of passengers and other industry. However, for the most part, airports have been left to define their own digital roadmaps. Existing business models at airports and physical and IT related infrastructures face a crisis because they were simply not designed to handle the volume of passengers or the diversity of customer needs that airports have today.
The study “Digital Airport Transformation: From Operational Performance to Strategic Opportunity," highlights the role that Airport 4.0 can play not only to help airports optimize the overall cost of airport operations, but also to improve service delivery" Concluded Margarita de Lucas.
Study download - made in partnership by Arthur D. Little and Amadeus: