loader

articles

133 results (tag: social media)

KPMG survey: Majority of companies unprepared for digital disruption

Today’s disruptive technologies (e.g. social media, mobile, analytics and cloud computing)…

KPMG ROMANIA SRL
The promotional budgets of Romanian companies for online social networks remain small

LinkedIn is registering the biggest growth of all analysed networks, with +21 percentage…

ERNST & YOUNG…
The use of the new communications channels in client relationships is increasing

According to Interactive Intelligence Group Inc., the role of mobile applications, of…

Social media integration is on the rise in retail companies

The number of retail companies that will integrate social media in the strategies of…

Who uses social networks more: women or men?

In Romania, as well as at a global level, over 50% of Facebook users…

ERNST & YOUNG…
From digitally disrupted to digital disrupter

Large companies are in a race to become digital. Those that get there first…

 From print to digital: changing the face of media

Customers and corporations are becoming more familiar with the digital environment. Social…

ERNST & YOUNG…
Social media and mobile apps come of age with shoppers around the world

With consumers increasingly shopping via tablet and mobile phone, over half (55%) of internet…

Marketing's dragon with two heads

There are increasingly more voices lately stating that the role of Chief Marketing Officer…

ERNST & YOUNG…
Global hospitality industry expected to grow in 2014, with help from new technologies and chinese tourists

Transaction activity and even development of new projects are expected to pick up as…

ERNST & YOUNG…
Innovation efforts falling short despite increased investment

Despite increased business investment in innovation, only 18 percent of executives believe…

Uncovering the secrets of innovation

When we talk about innovation it’s easy to come up with the iPad example…