Nowadays, the consumer is the one who has control and pretends to be given a unitary experience, whether it's buying a smartphone, the accommodation in a hotel or an appointment at a clinic. In this digital world, constantly connected, anywhere and anytime, the consumer wants to receive what he wants when he wants. And, if he fails to get what he wants, he will tell all his friends and all the followers on the social networks what he think's about it.
Unable to claim that he comes to the market with the best service, the best product and the best price compared to the competition, the CMO must find new ways to reach customers and to retain them. The ability to quickly understand technology updates and ability the to become part of the IT transformation, to know how to use data to probe customer needs and how to use social media to gain maximum competitive advantage - are just a few of the new pressure points on traditional marketing disciplines.
For more information, please read the full opinion in Romanian, here.
