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229 results (tag: Marketing)

The sway of a technology-aware consumer

The half year facts show that telecom segment drives the technical consumer goods market…

Uncovering the secrets of innovation

When we talk about innovation it’s easy to come up with the iPad example…

Innovation: A Solid Wager, in Good Times and in Bad

At a time when executives are often lucky if they can just hold on…

Romanian IT&C Market Overview

The IT market in Romania grew 4.3% year on year in 2012 to reach…

Frugal innovation - a path for Romania?

Frugal products are on the rise across emerging markets of the world. Romanian companies…

ROLAND BERGER SRL
The butterfly effect of innovation

Innovation is about processes by which organizations generate ideas and capitalize on…

ERNST & YOUNG…
Globally, only 5% of C-Suite from the insurance industry use Twitter or Facebook

In just two decades, digital technology has transformed the world. There are almost as…

ERNST & YOUNG…
Eight mega trends shaping the global light vehicle industry

To prepare for the next decade, automotive companies need to raise the following five…

ERNST & YOUNG…
Managing risk of the life sciences companies in the digital world

The demand for reliable, health-related information grows unabated. Without debate, digital…

ERNST & YOUNG…
Romanian companies are confident their turnover will increase in 2013

Although on a downward trend from January 2013, responses on growth prospects remain significant…

ERNST & YOUNG…
Building Project Intelligence across the Enterprise

Headquartered in Charlotte, North Carolina, in the Southeastern U.S., Piedmont Natural…

Energy and the city 2030

The power industry is undergoing a transformation process, with growing importance of…

ROLAND BERGER SRL