Vodafone opened the first EasyTech store

Vodafone opened the first EasyTech store

The new retail concept brings more interactivity and five times more products for the customers

Vodafone launched the first EasyTech store, thus marking the beginning of a new stage in the transformation process into a technology company, which involves rethinking the experience offered to customers throughout the complete retail chain. The store is located at the ground floor of the Magheru One building, on Bulevardul Gheorghe Magheru in Bucharest. The concept behind, in addition to extended solutions and product ranges, implies offering an improved experience for customers. Thus, they are able to test the technology and, at the same time, benefit from the TechXpert services, getting advice and tips from trained and certified consultants on how to use the products available in Vodafone stores, in order to fully enjoy the advantages of technology.


With Vodafone EasyTech, we want to offer access to technology that is easy to find, easy to pay and easy to use to all Romanians. The EasyTech store brings an experience that we want to be as pleasant and useful as possible for customers who need to see, ask, test the product, benefiting from advice from the Vodafone TechXpert, before deciding on the purchase. We plan that all our stores to go through this transformation process in maximum two years so that as many of our clients can benefit from the EasyTech products and services”, stated Nedim Baytorun, Vodafone Romania Consumer Business Unit Director.

In addition to the value-added services (TechXpert, buyback, insurance for devices) and the products range expansion, the store transformation also includes a new design, meant to optimally integrate all products and interaction areas, in a modern technology retailer set-up.

In the new EasyTech stores, customers will be able to discover a wide range of products for various areas of interest - home technology, business technology, family technology and hobbies - and make the most suitable choices for their needs. The design concept is the same for all Vodafone group stores, Romania being in the first wave of countries to implement the new format.


Thus, the transformation will aim to ensure the best possible visibility for all customer needs and a pleasant, relaxing experience, assisted by the store staff or digital solutions. The stores will be optimally organized with a waiting area with customers pick-up and allocation system, sales offices, an office dedicated to business customers, demo areas dedicated to smartphones, gadgets, and accessories.

Eco-friendly design from recycled materials and with reduced consumption of resources


From design perspective, the novelty is given by the ceiling decorated with recycled fabric, which imitates the sound waves from telephone conversations. The fabric is fireproof and has a high acoustic absorption capacity. Another new element is the wall made of natural plants, stabilized, aimed to ensure a pleasant ambience. The lighting system is based on LED technology for reduced energy consumption, and the amount of paper used will also be reduced by encouraging the use of invoices and contracts in digital format, digital signature, and digital displays for the offers. Continuing the e-waste collection and recycling programme, customers are encouraged to bring to Vodafone stores phones, batteries, and electronic devices they no longer use.

One month with special opening offers in the new shop

Customers visiting the new store in the first month after the opening will enjoy special offers and additional discounts on smartphones and gadgets.

The next store that will be remodeled according to the new concept will be as well in Bucharest and will be also inaugurated this month.

About Vodafone

Unique in its scale as the largest pan-European and African technology communications company, Vodafone transforms the way we live and work through its innovation, technology, connectivity, platforms, products and services.

Vodafone operates mobile and fixed networks in 20 countries, and partners with mobile networks in 47 more.  As of 31 December 2022, we had over 330 million mobile customers, more than 28 million fixed broadband customers, and 21 million TV customers. Vodafone is a world leader in the Internet of Things (IoT), connecting over 155 million devices and platforms.

We have revolutionised fintech in Africa through M-Pesa, which celebrated its 15th anniversary in 2022. It is the region’s largest fintech platform, providing access to financial services for more than 58 million people in a secure, affordable, and convenient way.

Our purpose is to connect for a better future by using technology to improve lives, digitalise critical sectors and enable inclusive and sustainable digital societies.

We are committed to reducing our environmental impact to reach net zero emissions across our full value chain by 2040, while helping our customers reduce their own carbon emissions by 350 million tonnes by 2030.  We are driving action to reduce device waste and achieve our target to reuse, resell or recycle 100% of our network waste.

We believe in the power of connectivity and digital services to improve society and economies, partnering with governments to digitalise healthcare, education and agriculture and create cleaner, safer cities. Our products and services support the digitalisation of businesses, particularly small and medium enterprises (SMEs). 

Our inclusion for all strategy seeks to ensure no-one is left behind through access to connectivity, digital skills and creating relevant products and services such as access to education, healthcare, and finance.  We are also committed to developing a diverse and inclusive workforce that reflects the customers and societies we serve.

For more information, please visit www.vodafone.com, follow us on Twitter at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone